Our Work

Content

Our client asked us to build a search-friendly website with an authentic feel. Their previous site was composed of stock photos and mostly generic content. As a result, it really lacked the personal touch that they wanted. To fix this problem, we spent some time re-writing and localizing the content. We also followed our client to the job site where we collected professional images for use on the home page and elsewhere throughout the site. We also utilized a handful of relevant stock images to add to the design element. The result was a professional and personal website that the client loves. On a regular basis, we’ll collect useful images and videos to contribute to blog content and/or promotional footage.

SEO

To guide our search and content building efforts, we conducted keyword research and a competitive analysis. Data from our analysis helped us: 1) determine the search habits of our client’s target audience; and 2) identify opportunities among competitors. From our research, we created audience-targeted content and gained focus on internal and external link building campaigns. As always, we took the extra time on the back-end of the development stage by tagging all of the images with relevant (and keyword-rich) data. We performed several other back-end measures to boost online visibility and enhance the user-experience. As new content becomes available, or new keywords are targeted, we will continue to measure our progress in search engines. On a monthly basis, we’ll send detailed SEO reports to our client to identify areas of progress and highlight areas of opportunity.

Lead generation

Our client’s website was designed as a lead generation tool. On a monthly basis, we’ll track analytics data and provide monthly traffic reports. A contact form and a “quick quote” form were added to the site to provide customers with another way to contact the business. In the future, if our client participates in a paid ad or social media campaign, we can use these forms to help track the success of the campaign.